This is an advertising campaign that my group created for a class project. It demonstrates visual consistency across multiple formats. Each design uses the same typography, colour palette, and messaging while adapting to different layouts. The project shows my ability to build a cohesive design system that stays consistent across print and digital executions.

Creative Directors/Graphic Designers: Matthew Vieira & Akashdeep Rai
Photographers: Sean Kelly & Jessica Pascoal
Billboard

Magazine

Web Banner
